Lordhair data study

America's Hair Loss Concern Map

A clean state-by-state look at where male hair loss concern appears strongest, based on online search interest and prescription claim activity.

See the top states Search full rankings
Key findings

What the data suggests

The strongest states are not simply the biggest states. The index gives equal weight to search interest and prescription-claim activity.

Top 10

The states with the highest Hair Loss Concern Score

North Dakota leads the index, followed by South Dakota and Rhode Island.

Age searches

The age thing

Age-group tables are based on the wording of search terms, not confirmed user ages. The strongest pattern is that searches mentioning men in their 20s lead in most states.

National age-search pattern

Searches linked to the 20s edge ahead nationally, while teens are close behind.

Check a state profile

Pick a state to see which age-related phrases show the highest search rate there.

Myth quiz

Myth or fact?

Answer quick hair-loss statements and get a reader-friendly explanation. This is for general information only and is not medical advice.

Question 1 of 4

Full rankings

Search all 50 states

Use the table to compare overall score, search rate, Rx claim rate and the leading age-related search bracket.

50 states
RankStateSearches per 100k menRx claim rate per 10kHair Loss Concern ScoreTop age-search bracket
Methodology

How the score was built

This study compares hair loss concern across U.S. states using two signals: online search interest and prescription claim activity. We analyzed 1,909 hair loss-related keywords from Google Keyword Planner and adjusted search volume against each state’s male population aged 10 and over, using U.S. Census Bureau data. We also reviewed 2024 Medicare Part D prescription claims for finasteride, oral minoxidil and dutasteride, then adjusted those claims against Part D enrollment in each state. Search interest and Rx claim rate were weighted equally to create the final Hair Loss Concern Score. For age-group tables, searches linked to teens, 20s, 30s and 40s were adjusted against the male population in each age bracket. Prescription claims are not diagnosis-specific, so the results show claim activity for medications associated with hair loss treatment, not confirmed hair loss cases.
Sources

Data sources used